• CASE STUDY
Comprehensive Media Strategy and Social Media Management
DotsLab led a digital media campaign to introduce the newly established Abu Dhabi Hazardous Materials Management Center, building a strong online identity and showcasing its role in public safety, environmental protection and hazardous materials management.
YEAR
2025 - 2024
AUTHORITIES
Abu Dhabi Hazardous Materials Management Centre
TECHNOLOGY
AI-powered Videos, CGI and Interactive Digital Platforms
- Developed a comprehensive media plan to raise awareness about the center's mission and objectives
- Managed social media platforms with dynamic, engaging, and informative content
- Utilized AI and CGI technologies to produce innovative awareness visuals and videos
- Covered the center's key events and initiatives with creative storytelling
- Established a unified digital identity reflecting the center's purpose and forward vision
DotsLab led a full-scale digital media campaign to introduce and position the newly established Abu Dhabi Center for Hazardous Materials Management as a key entity in promoting public safety and environmental protection.
The project focused on building a strong digital identity, crafting a comprehensive media strategy highlighting the center’s vital role in regulating and managing hazardous materials across Abu Dhabi.
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