• CASE STUDY
Children’s Traffic Awareness Campaign Back to School
A creative and interactive campaign designed to teach children traffic safety through 30 episodes animated series and AR enabled coloring booklet. The initiative encouraged safer behaviors and made learning about road rules engaging and memorable led by DotsLab. The initiative merged creativity and purpose to drive lasting awareness.
YEAR
2023 - 2021
AUTHORITIES
Abu Dhabi Police - Traffic and Patrols Directorate
TECHNOLOGY
AI-powered Videos, CGI, Interactive Digital Platforms,
VR, AR
- 30 animated episodes for children
- Interactive AR coloring booklet
- Educational storytelling through fun visuals
- Promoted safe behaviors and awareness among young audiences
DotsLab developed an engaging two-month campaign for Abu Dhabi Police - Traffic and Patrols Directorate, aimed at raising traffic awareness among children at the start of the school year.
The project featured a 30-episode animated series that delivered essential road safety lessons in a fun and relatable way. In addition, an interactive coloring booklet was designed, integrating AR technology that allowed children to scan QR codes and watch educational videos come to life - transforming learning into an entertaining, immersive experience.
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