• CASE STUDY
The Hassantuk Home Immunization Campaign
Hassantuk Home Immunization Campaign is a national digital awareness initiative aimed at encouraging households to protect their homes through proactive safety measures and smart services delivered in collaboration with e& (Etisalat) and the Ministry of Interior. The campaign focuses on educating the public about the importance of home immunization against fire and safety risks through the Hassantuk smart home safety platform.

YEAR
2025
AUTHORITIES
e& (Etisalat and) , MOI
- Campaign Concept Development & Strategy
- Digital Awareness Content Production
- 3D Visualization of Home Safety Scenarios
- Multi-Channel Campaign Design
- User Engagement & Interaction Design
- Performance Monitoring & Impact Analysis



DotsLab led the creative and technical execution of the Hassantuk Home Immunization Campaign, translating safety objectives into impactful digital experiences. The team developed engaging awareness content, visual narratives, and interactive elements that clearly communicate the value of Hassantuk’s smart safety services.
Through strategic design, content production and campaign management, DotsLab supported e& and the Ministry of Interior in strengthening public awareness, improving risk preparedness, and promoting safer, more resilient homes across the community.
The campaign leverages innovative digital communication and interactive content to simplify complex safety concepts and transform them into clear, actionable messages for the public. Through engaging visual storytelling, animations, and digital touchpoints, the campaign demonstrates how Hasasntuk helps detect risks early, enables faster emergency response and enhances overall household safety
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