CASE STUDIES

10+

Years in UAE

50+

Partners

150+

Projects Worldwide

A look inside real marketing operations where creativity stopped being just a buzzword — and started driving meaningful, measurable results.

CLIENT STORIES

10+

Years in UAE

50+

PARTNERS

150+

PROJECTS WORLDWIDE

Awareness Corner Activation

Abu Dhabi

|

2026

An immersive, on-ground awareness initiative designed to educate the public on safety, prevention, and emergency response through interactive and technology-driven experiences. Developed for Abu Dhabi Civil Defence Authority (ADCDA), the project transforms safety education into an engaging, hands-on journey that encourages learning through participation rather than passive communication.

AI-Powered Interactive Digital Awareness on Drugs and Psychoactive Substances

Abu Dhabi

|

2025 - 2026

Developed and delivered an interactive digital experience, featuring 3D content, live simulations, and AI-powered awareness videos for immersive engagement on the target audience.

SUHAIL Firefighting Drone

Expo 2025 Japan

|

2025

Designed and delivered an interactive VR simulation, featuring real-time firefighting operations and immersive user experiences on Apple Vision Pro.

Digital Prevention Awareness

Abu Dhabi

|

2024 - 2025

An initiative aimed at utilizing digital tools and modern technologies to enhance public awareness about safety and accident prevention. Through this initiative, Abu Dhabi Civil Defence Authority seeks to increase public awareness of safety practices using effective digital techniques that enable faster and more engaging communication with individuals.

The Hassantuk Home Immunization Campaign

Abu Dhabi

|

2025

Hasantak Home Immunization Campaign is a national digital awareness initiative aimed at encouraging households to protect their homes through proactive safety measures and smart services. Delivered in collaboration with e& (Etisalat) and the Ministry of Interior (MOI), the campaign focuses on educating the public about the importance of home immunization against fire and safety risks through the Hasantak smart home safety platform.

Comprehensive Media Support and Awareness Campaigns

Abu Dhabi

|

2024 - 2026

Delivered comprehensive media support and year-round awareness campaigns for Abu Dhabi Civil Defense, including interactive experiences, AR/VR activations, and engaging social media content to maximize audience impact.

Summer Fire Safety Campaign

Abu Dhabi

|

2024 - 2025

A four-month digital awareness campaign by Abu Dhabi Civil Defense, featuring interactive content, engaging visuals, and public surveys to promote fire safety and measure impact across the community.

Driving Awareness Campaign

Abu Dhabi

|

2023 - 2021

An interactive digital awareness experience for Abu Dhabi Police, combining CGI, AR, VR, and gamified learning to promote road safety and encourage responsible driving across the UAE.

Comprehensive Media Strategy and Social Media Management

Abu Dhabi

|

2025 - 2024

Dots Lab led a comprehensive digital media campaign to introduce and position the newly established Abu Dhabi Center for Hazardous Materials Management, building a strong digital identity and showcasing its role in public safety, environmental protection, and hazardous materials management.

Voyagers 2071 Interactive Game Experience

Dubai

|

2020 - 2021

An innovative, game-based experience developed under the Prime Minister's Office to engage participants of the Leadership Programme through interactive learning and storytelling.

World Day of Remembrance for Road Traffic Victims

Abu Dhabi

|

2023

A powerful interactive event commemorating road traffic victims through innovative technology, storytelling, and gamified experiences — emphasizing shared responsibility and empathy on the roads. Led by Dots Lab, the initiative merged creativity and purpose to drive lasting awareness.

Children’s Traffic Awareness Campaign Back to School

Abu Dhabi

|

2023 - 2021

A creative and interactive campaign designed to teach children traffic safety through 30 animated episodes and an AR-enabled coloring booklet. The initiative encouraged safer behaviors and made learning about road rules engaging and memorable. Led by Dots Lab.

Legal & Community Awareness Campaign

Abu Dhabi

|

2024 - 2026

A year-long digital campaign by Dots Lab promoting legal awareness through CGI videos, motion graphics, and interactive content. The initiative educated the community while making complex legal concepts accessible and engaging.

Al Dhaid Wildlife Centre Experiences

Sharjah

|

2020 - 2023

An interactive wildlife and conservation museum designed to educate and engage the community through immersive technologies and interactive exhibits. Dots Lab managed the project end-to-end, ensuring a lasting and impactful visitor experience.

Road Safety TRIVIA Game

Abu Dhabi

|

2024

An engaging and educational mobile trivia quiz game designed to promote road safety awareness. Combines the thrill of trivia challenges with survey questions.

Vision Zero

Abu Dhabi

|

2024

The Integrated Transport Center in Abu Dhabi is committed to fostering a safer and more sustainable road environment. The Vision Zero initiative is at the heart of our efforts, uniting stakeholders to achieve the goal of zero road accidents.

VR Crash Proof

Abu Dhabi

|

2024

The VR Experience is a realistic driving situation where visitors will take the driver's seat. Stay vigilant as your host alerts you to potential hazards and risks, to avoid any potential crashes that could endanger yourself or others on the road or receive fines.

Kids AR workshop

Sharjah

|

2024

The workshop introduces children to the magical world of Augmented Reality through a crafted blend of art and technology. Using specialized AR applications, the children can color these sheets just as they would with traditional coloring tools.

Road Safety

Abu Dhabi

|

2024

An immersive traffic enforcement game where you take on the role of a police officer, ensuring the roads are safe for all!

Sharjah Excellence Award

Sharjah

|

2019

A comprehensive initiative undertaken in collaboration with the prestigious Sharjah Excellence Award (SEA).

Sharjah Sustainability Award

Sharjah

|

2019

The Sharjah Sustainability Award Event is a distinguished gathering that celebrates and honors outstanding achievements in the realm of sustainability within the emirate of Sharjah.

Who Am I

Sharjah

|

2022

The Big Heart Foundation is embarking on a visionary initiative to revolutionize its philanthropic endeavors through the integration of cutting-edge Virtual Reality (VR) experiences and interactive activity workshops, including maze and puzzle games.

Earth Hour

Sharjah

|

2019

In a global initiative, people worldwide come each year to participate in Earth Hour, turning off their lights for one hour. This symbolic gesture aims to raise awareness about the importance of conserving electrical energy, contributing to environmental preservation and reducing air pollution for the well-being of both humanity and the natural world.

Sharjah Promotions

Sharjah

|

2019

Sharjah shopping promotions project organized by the Sharjah Chamber of Commerce and Industry, which unified various festivals under one umbrella. To develop the entire marketing campaign, managed the social media accounts for the events, and created engaging content that boosted interaction and participation through competitions.

Twinkle AR Application

Abu Dhabi

|

2024

Introducing "Twinkle," an innovative Augmented Reality (AR) application designed exclusively for kids. Twinkle goes beyond traditional learning methods by combining visual imagination with cutting-edge AR technology to make road safety education engaging and enjoyable for children.

Digital Traffic Awareness

Abu Dhabi

|

2023 - 2024

Abu Dhabi Police General Command launched a digital traffic awareness campaign calling on residents to respect traffic rules, digital content based on 3D videos, graphical animations and infographics to sensitize residents to the need to respect the law in order to maintain roads safe and secure.