CASE STUDIES
Years in UAE
Partners
Projects Worldwide
A look inside real marketing operations where creativity stopped being just a buzzword — and started driving meaningful, measurable results.
• CLIENT STORIES
10+
Years in UAE
50+
PARTNERS
150+
PROJECTS WORLDWIDE
Awareness Corner Activation
Abu Dhabi
2026
An immersive, on-ground awareness initiative designed to educate the public on safety, prevention, and emergency response through interactive and technology-driven experiences. Developed for Abu Dhabi Civil Defence Authority (ADCDA), the project transforms safety education into an engaging, hands-on journey that encourages learning through participation rather than passive communication.
AI-Powered Interactive Digital Awareness on Drugs and Psychoactive Substances
Abu Dhabi
2025 - 2026
Developed and delivered an interactive digital experience, featuring 3D content, live simulations, and AI-powered awareness videos for immersive engagement on the target audience.
SUHAIL Firefighting Drone
Expo 2025 Japan
2025
Designed and delivered an interactive VR simulation, featuring real-time firefighting operations and immersive user experiences on Apple Vision Pro.
Digital Prevention Awareness
Abu Dhabi
2024 - 2025
An initiative aimed at utilizing digital tools and modern technologies to enhance public awareness about safety and accident prevention. Through this initiative, Abu Dhabi Civil Defence Authority seeks to increase public awareness of safety practices using effective digital techniques that enable faster and more engaging communication with individuals.
The Hassantuk Home Immunization Campaign
Abu Dhabi
2025
Hasantak Home Immunization Campaign is a national digital awareness initiative aimed at encouraging households to protect their homes through proactive safety measures and smart services. Delivered in collaboration with e& (Etisalat) and the Ministry of Interior (MOI), the campaign focuses on educating the public about the importance of home immunization against fire and safety risks through the Hasantak smart home safety platform.
Comprehensive Media Support and Awareness Campaigns
Abu Dhabi
2024 - 2026
Delivered comprehensive media support and year-round awareness campaigns for Abu Dhabi Civil Defense, including interactive experiences, AR/VR activations, and engaging social media content to maximize audience impact.
Summer Fire Safety Campaign
Abu Dhabi
2024 - 2025
A four-month digital awareness campaign by Abu Dhabi Civil Defense, featuring interactive content, engaging visuals, and public surveys to promote fire safety and measure impact across the community.
Driving Awareness Campaign
Abu Dhabi
2023 - 2021
An interactive digital awareness experience for Abu Dhabi Police, combining CGI, AR, VR, and gamified learning to promote road safety and encourage responsible driving across the UAE.
Comprehensive Media Strategy and Social Media Management
Abu Dhabi
2025 - 2024
Dots Lab led a comprehensive digital media campaign to introduce and position the newly established Abu Dhabi Center for Hazardous Materials Management, building a strong digital identity and showcasing its role in public safety, environmental protection, and hazardous materials management.
Voyagers 2071 Interactive Game Experience
Dubai
2020 - 2021
An innovative, game-based experience developed under the Prime Minister's Office to engage participants of the Leadership Programme through interactive learning and storytelling.
World Day of Remembrance for Road Traffic Victims
Abu Dhabi
2023
A powerful interactive event commemorating road traffic victims through innovative technology, storytelling, and gamified experiences — emphasizing shared responsibility and empathy on the roads. Led by Dots Lab, the initiative merged creativity and purpose to drive lasting awareness.
Children’s Traffic Awareness Campaign Back to School
Abu Dhabi
2023 - 2021
A creative and interactive campaign designed to teach children traffic safety through 30 animated episodes and an AR-enabled coloring booklet. The initiative encouraged safer behaviors and made learning about road rules engaging and memorable. Led by Dots Lab.
Legal & Community Awareness Campaign
Abu Dhabi
2024 - 2026
A year-long digital campaign by Dots Lab promoting legal awareness through CGI videos, motion graphics, and interactive content. The initiative educated the community while making complex legal concepts accessible and engaging.
Al Dhaid Wildlife Centre Experiences
Sharjah
2020 - 2023
An interactive wildlife and conservation museum designed to educate and engage the community through immersive technologies and interactive exhibits. Dots Lab managed the project end-to-end, ensuring a lasting and impactful visitor experience.
Road Safety TRIVIA Game
Abu Dhabi
2024
An engaging and educational mobile trivia quiz game designed to promote road safety awareness. Combines the thrill of trivia challenges with survey questions.
Vision Zero
Abu Dhabi
2024
The Integrated Transport Center in Abu Dhabi is committed to fostering a safer and more sustainable road environment. The Vision Zero initiative is at the heart of our efforts, uniting stakeholders to achieve the goal of zero road accidents.
VR Crash Proof
Abu Dhabi
2024
The VR Experience is a realistic driving situation where visitors will take the driver's seat. Stay vigilant as your host alerts you to potential hazards and risks, to avoid any potential crashes that could endanger yourself or others on the road or receive fines.
Kids AR workshop
Sharjah
2024
The workshop introduces children to the magical world of Augmented Reality through a crafted blend of art and technology. Using specialized AR applications, the children can color these sheets just as they would with traditional coloring tools.
Road Safety
Abu Dhabi
2024
An immersive traffic enforcement game where you take on the role of a police officer, ensuring the roads are safe for all!
Sharjah Excellence Award
Sharjah
2019
A comprehensive initiative undertaken in collaboration with the prestigious Sharjah Excellence Award (SEA).
Sharjah Sustainability Award
Sharjah
2019
The Sharjah Sustainability Award Event is a distinguished gathering that celebrates and honors outstanding achievements in the realm of sustainability within the emirate of Sharjah.
Who Am I
Sharjah
2022
The Big Heart Foundation is embarking on a visionary initiative to revolutionize its philanthropic endeavors through the integration of cutting-edge Virtual Reality (VR) experiences and interactive activity workshops, including maze and puzzle games.
Earth Hour
Sharjah
2019
In a global initiative, people worldwide come each year to participate in Earth Hour, turning off their lights for one hour. This symbolic gesture aims to raise awareness about the importance of conserving electrical energy, contributing to environmental preservation and reducing air pollution for the well-being of both humanity and the natural world.
Sharjah Promotions
Sharjah
2019
Sharjah shopping promotions project organized by the Sharjah Chamber of Commerce and Industry, which unified various festivals under one umbrella. To develop the entire marketing campaign, managed the social media accounts for the events, and created engaging content that boosted interaction and participation through competitions.
Twinkle AR Application
Abu Dhabi
2024
Introducing "Twinkle," an innovative Augmented Reality (AR) application designed exclusively for kids. Twinkle goes beyond traditional learning methods by combining visual imagination with cutting-edge AR technology to make road safety education engaging and enjoyable for children.
Digital Traffic Awareness
Abu Dhabi
2023 - 2024
Abu Dhabi Police General Command launched a digital traffic awareness campaign calling on residents to respect traffic rules, digital content based on 3D videos, graphical animations and infographics to sensitize residents to the need to respect the law in order to maintain roads safe and secure.