• CASE STUDY
World Day of Remembrance for Road Traffic Victims
A powerful interactive event commemorating road traffic victims through innovative technology, storytelling, and gamified experiences emphasizing shared responsibility and empathy on the roads led by DotsLab.
YEAR
2023
AUTHORITIES
Abu Dhabi Mobility - Traffic and Patrols Directorate
TECHNOLOGY
AR, VR, Gamified Learning, Interactive Installations,
Simulation Experiences
- Concept development and full creative direction
- Interactive installations and digital experiences inspired by road safety themes
- Use of immersive technology (AR, VR, and gamified learning) to convey key messages
- Realistic simulation experiences to evoke empathy and understanding
- Visual storytelling and awareness-focused spatial design
- Event production and on-site management by DotsLab
- Public engagement surveys to measure emotional and behavioral impact
An impactful experiential event organized by Abu Dhabi Mobility in collaboration with Abu Dhabi Police General Headquarters and strategic partners, under the sponsorship of the Joint Committee for Traffic Safety.
The project commemorated the World Day of Remembrance for Road Traffic Victims, emphasizing empathy, awareness and shared responsibility on the roads.
DotsLab led the creative design and execution, transforming the commemoration into an immersive and interactive experience that utilized innovative technologies, experiential storytelling and interactive games.
The initiative allowed participants to engage emotionally and intellectually with road safety messages, creating a space for reflection and awareness in a meaningful and memorable way.
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